the Community times magazine cover with a cute mention about the story about closing the gap project ” Education the public through social advertising “

The Story about the closing the gap project in Community times titled with ” Educating the public through social advertising “

“Closing The Gap” project consisted of three phases which took place in a partnership between The Egyptian Life Center for Creativity and Culture jointly with the American Freedom House organization. Its primary phase included an intensive workshop that took place in July 2009. The goal of the workshop was to define the Egyptian context of social marketing, prior social issues that society needs to address through media, along with writing the ideas and storyboards of the ads. Bikya Masr group blog reported:

The Full Article is  Here.

since you are here .. definitely you heard about Closing the gap project

now we are about to start new project named with ” bridging the gap ” under the “Cairo liberal forum” umbrella the project target to build new generation of media makers through training and production workshops ! by using  the video, audio, photographing and design to promote social values !

you can join us ! just fill out this application !

(more…)

If you follow me [ @Aoudd ] on twitter you know how much i write this word ” video social-ad ” ! recently many friends asked me what i specific mean by saying ” social-ad” and i didn’t get the chance to explain it as it should be explained !!
in the next few lines will try to explain it – in my personal view -!
The video Social-ad or the video social-advertising is a normal short video film as an advertising that addressing to promote a value to the society – so if we said that the normal advertising addressing to promote a “product” then the value is the social-ad’s product which is should be promoted.

Is it another part for the new media ?
The social-ads is not ” really ” a part of the new media,
Egyptian knows really well the video ads of the Bilharziasis/ Family Planning… and we mentoring these social-ads from more than 15 years ago ” and maybe longer ”

so, what’s the relationship between the new media and the video social-ads ?

After Youtube, Twitter and Facebook .. TV. is not the only channel to broadcast the video social-ads through anymore, you can promote ” value ” to your “society” through  filming video and upload/share it in the networking websites !
It follows that not the only the governments is the producer of the video social-ads, any member of the ” civil society ” can promote a value to the society from their point of view !
so, according the ” new media ” we facing a big jump in the social ads content/view !

how the new media effected the content of the social-ads?

the ” Multiple points of view ” one of the good effects the new media has added to the social-ads
for example if the government created a social ad calling for the seatbelt the ad slogan may be ” because of the law ” or ” if you didn’t your licences might be talking ” but if an independent maker makes an ad about the same issue and may follow the ad with ” your life is important to the society ”

Is the Egyptian government doing well in the video social ads ?
yes they do, the video social-ads campaign of taxes was one of the most succeeded governmental campaign ever ! ” in Egypt ”

Experiences :

outside Egypt :
We have diffrent campigns running only in the U.s and Europe “ the YouTube channel of the eurbian union has lots of the video social adverting ”
and also the way to happiness is very momayazz social campaign
and we have never before campaign on the plasticine issue

And In Egypt sitation is a little bit diffrent !

in egypt things is not that very orgnized yet .. and it still needs more of the personal and groups/organisations  Initiatives
we have a very important experience/ Initiatives  from  ” Ahmed Ezzat ” he made a soial ad about the F.G.M and uploaded it online in youtube .. the video named with ” Spare our flowers ”

It is worth mentioning that some companies tended to use advertising to promote social values indirectly for their products like “ Esperanza and Mobinil ”
in the other hand we have different kind of experiences from the youth of the new political movement like april 6th, etc .. when they want to call for some protest ” some of the videos available in their  Facebook group

and finally we have workshop i working in that named with ” closing the gap ” that targeted to train 30 of youth between 18and 25 years old and they succeed to product ten video social-ads discussing Egyptian issues like ” the sexual harassment, political participation, promoting hope, and etc.

some videos are here , here and here :

and we announced in the press release that the screening day that was lately in last April is just the lunching of the promoting camping of these ads !

Script by : Mohamed GamalDirected by : Mahmoud Saber
Youtube : http://www.youtube.com/watch?v=RVKtapBfHOQ
Facebook : http://www.facebook.com/video/video.php?v=119897754720898

جوه الشبكه – تسجيلي عن حرية الإنترنت في مصر خلال السنوات الأخرية يعرض الفيلم أهم القضايا التي كشفها ناشطي الإنرنت وأيضا يسلط الضوء علي المضايقات التي يلقاها المدونين !
Youtube : http://www.youtube.com/watch?v=RVKtapBfHOQ
Facebook : http://www.facebook.com/video/video.php?v=119897754720898

Related links :

http://mahmoudsaber.com/?p=488 Let’s Hope

http://mahmoudsaber.com/?p=502 This is not how i’m

Fat7enha forga FB group http://www.facebook.com/group.php?gid=104992812880770&ref=ts

Check out :

http://www.youtube.com/watch?v=DFduHO5XGm8&

” This’s Not How I Am ” is a product of the ” closing the gap ” project for the video social advertising training/production by “the life center for creativity and culture”.
The project been manged by Mahmoud Saber
the creative of this Idea ;Miral/Ahmed
This product is also part of ” fat7enha forga campaign “

Be in touch :
The social-ads project facebook group :
http://www.facebook.com/group.php?gid=114104466010&ref=ts
The Fat7enha Forga promoting video campaign
http://www.facebook.com/group.php?gid=104992812880770&ref=ts

The Facebook Link :
http://www.facebook.com/video/video.php?v=117059728338034&ref=mf

Other Videos at the same campaign project :
Social ad : let’s Hope
Facebook : http://www.facebook.com/video/video.php?v=113585925352081
Youtube : http://www.youtube.com/watch?v=0qiwPaexc_w

شوف الفيديو :

http://www.youtube.com/watch?v=DFduHO5XGm8&

انا مش انا – منتج من مشروع – قرّب المسافه – للتدريب وإنتاج إعلانات فيديو
إجتماعية تحت مظلة – مركز الحياة للإبداع والثقافة.
يدار المشروع من : محمود صابر
مبدع هذه الفكرة :ميرال\أحمد

المشروع إيضا جزء من حملة – فاتحينها فرجه – لترويج الفيديو
للتواصل :
مجموعة مشروع الإعلانات الإجتماعية علي الفاسبوك
http://www.facebook.com/group.php?gid=114104466010&ref=ts
مجموعة حملة – فاتحينها فرجه – علي الفاسبوك
http://www.facebook.com/group.php?gid=104992812880770&ref=ts

الفيديو عالفاسبوك
http://www.facebook.com/video/video.php?v=117059728338034&ref=mf

فيديوهات أخرى :
إعلان إجتماعي : إمسك في الأمل
Facebook : http://www.facebook.com/video/video.php?v=113585925352081
youtube : http://www.youtube.com/watch?v=0qiwPaexc_w

أول أيام – فاتحينها فرجه- في مسرح الجيزويت بعرض أول حملة إعلانات إجتماعية من إنتاج الشباب تناقش قضايا مجتمعية مصرية ” كالتحرش الجنسي ، المشاركه الإجتماعية ، وعي الوالدين ، أمان الطريق نشر الأمل ، المشاركه في الإنتخابات وتدني السلوكيات للمصريين ” الإعلانات من إنتاج الشباب لمشروع – قرّب المسافه – الذي تم تحت مظلة – مركز الحياة للإبداع والثقافه – وعددهم 10 إعلانات ومددهم بين 30 و 90 ثانية

ويعرض أيضاً فيلم جوه الشبكه – ، إنتاج مستقل – والذي يتناول حرية الإنترنت في مصر في السنوات الأخيره – مدة الفيلم 14 دقيقه

ويفتتح اليوم بأغاني مصرية من غناء فرق مصرية شابه

ويختتم بحلقة نقاشية حول التسويق للإعلام الإجتماعي بحضور نخبة من المهتمين بالإعلام في مصر

الموعد : الأربعاء 2 يونيو 2010 السابعه مساءاَ

المكان : مسرح الجيزويت – رمسيس

فاتحينها فُرجه : حملة لعرض الأفلام المستقلة / مشاريع الفيديو من خلال العروض المختلفة وأيضا الإنترنت

Fat7enha Forga is a way to share Movies/Independent videos projects through events and internet !
today we have new Video sicoal-ad for first time online as launching to Fa7enha Forga The video named with “ Let’s hope ” for  promote Hope.

Let’s Hope is a product of the ” closing the gap ” project for the video social advertising training/production by the life center for creativity and culture.
The project been manged by Mahmoud Saber ” yes, me ”
the creative of this Idea ” Promoting Hope ” ; Trainee ; Mahmoud Amin A.K.A ; Alex Amino.

فتحنها فرجه - هتقدروا تشوفوا من خلالها الأفلام ومشاريع الفيديو المستقلة في العروض وكمان أون لاين !
النهارده بنبتدي فاتحينها فرجه – بإعلان إجتماعي – موجود لأول مره علي الإنترنت إسمه” إمسك في الأمل “

إمسك فـ الأمل – منتج من مشروع - قرّب المسافه - لتدريب وإنتاج إعلانات فيديو إجتماعية تحت مظلة – مركز الحياة للإبداع والثقافة.
يدار المشروع من : محمود صابر
مبدع هذه الفكرة : المتدرب ; محمود أمين

Make it in time and dont be late : )

WHAT : Launching of the first social advertising campaign in all Egypt with Egyptian songs by Mohamed Mohsen.
WHERE : In Darb 1718, Kasr El Sham3 Street Al Fakhareen – Old Cairo Behind the Hanging Church and Amr Mosque, Close to the mar gergeus metro station.
WHEN : Friday 30th April at 07;00 PM

More info in the F.B Event :

http://www.facebook.com/event.php?eid=112668385433664&ref=mf