If you follow me [ @Aoudd ] on twitter you know how much i write this word ” video social-ad ” ! recently many friends asked me what i specific mean by saying ” social-ad” and i didn’t get the chance to explain it as it should be explained !!
in the next few lines will try to explain it – in my personal view -!
The video Social-ad or the video social-advertising is a normal short video film as an advertising that addressing to promote a value to the society – so if we said that the normal advertising addressing to promote a “product” then the value is the social-ad’s product which is should be promoted.
Is it another part for the new media ?
The social-ads is not ” really ” a part of the new media,
Egyptian knows really well the video ads of the Bilharziasis/ Family Planning… and we mentoring these social-ads from more than 15 years ago ” and maybe longer ”
so, what’s the relationship between the new media and the video social-ads ?
After Youtube, Twitter and Facebook .. TV. is not the only channel to broadcast the video social-ads through anymore, you can promote ” value ” to your “society” through filming video and upload/share it in the networking websites !
It follows that not the only the governments is the producer of the video social-ads, any member of the ” civil society ” can promote a value to the society from their point of view !
so, according the ” new media ” we facing a big jump in the social ads content/view !
how the new media effected the content of the social-ads?
the ” Multiple points of view ” one of the good effects the new media has added to the social-ads
for example if the government created a social ad calling for the seatbelt the ad slogan may be ” because of the law ” or ” if you didn’t your licences might be talking ” but if an independent maker makes an ad about the same issue and may follow the ad with ” your life is important to the society ”
Is the Egyptian government doing well in the video social ads ?
yes they do, the video social-ads campaign of taxes was one of the most succeeded governmental campaign ever ! ” in Egypt ”
Experiences :
outside Egypt :
We have diffrent campigns running only in the U.s and Europe “ the YouTube channel of the eurbian union has lots of the video social adverting ”
and also the way to happiness is very momayazz social campaign
and we have never before campaign on the plasticine issue
And In Egypt sitation is a little bit diffrent !
in egypt things is not that very orgnized yet .. and it still needs more of the personal and groups/organisations Initiatives
we have a very important experience/ Initiatives from ” Ahmed Ezzat ” he made a soial ad about the F.G.M and uploaded it online in youtube .. the video named with ” Spare our flowers ”
It is worth mentioning that some companies tended to use advertising to promote social values indirectly for their products like “ Esperanza and Mobinil ”
in the other hand we have different kind of experiences from the youth of the new political movement like april 6th, etc .. when they want to call for some protest ” some of the videos available in their Facebook group
and finally we have workshop i working in that named with ” closing the gap ” that targeted to train 30 of youth between 18and 25 years old and they succeed to product ten video social-ads discussing Egyptian issues like ” the sexual harassment, political participation, promoting hope, and etc.
some videos are here , here and here :
and we announced in the press release that the screening day that was lately in last April is just the lunching of the promoting camping of these ads !
